“Love is that thing that makes
the journey worthwhile.”
(Franklin P.Jones)

The term love is derived from
the Latin amor – amoris – that desire which attracts one to another
person, which runs through the heart and embraces the body in its entirety.

The etymology of the word love goes
back to the Sanskrit kama meaning desire, passion and physical
attraction, just as the verb to love goes back to the Indo-European root ka
from which (c)amare means to desire in a visceral way, in an integral
and total way.

Another etymological interpretation
traces the term back to the Greek verb mao – I desire – to indicate an
outward, visceral and almost animalistic attraction to be distinguished from a
mental, rational and spiritual attraction.

The last etymological and most
romanticized interpretation is from the Latin a-mors, meaning without
death, emphasizing a powerful and intense feeling that lasts forever.

Love is thus the quintessential
sentiment, which comes in a thousand ways: for the person with whom one shares
a lifetime, for an overwhelming but fleeting passion, for one’s family members,
for friends, for the beauty of nature, for food, for oneself.

The LOVE MUSEUM is the
manifesto of universal Love. Because each of us, at least once in our lives,
walks through a tunnel of hearts….

“They may cut all the flowers, but they cannot stop the spring.” (Pablo Neruda)

Love is born, grows and blossoms in all its beauty, smelling of good, of flowers, of spring. And even when life holds dark times, a new Love will come to save us.

Just as it happens in the cycle of the seasons where the cold winter always gives way to a wonderful new spring capable of warming the heart.